Jeremy Rollefson
01 / 03FOUNDER & DIRECTOR OF PRODUCTION
Entertainment producer and production designer leading creative development, technical planning, and large-scale execution across live entertainment, attractions, touring, and hospitality.
If it's live
We build it.
White Train creates memorable experiences for resorts, private clubs, destinations, and brands through entertainment, production, and hospitality.
OUR APPROACHEntertainment. Production.
Entertainment. Production.
Hospitality.
A senior team bringing entertainment, production, and hospitality together around how guests feel and remember.
01 / 03
Entertainment
Talent sourcing, music direction, original programming, hosts, performers, artist development, and audience engagement.
02 / 03
Production
Production management, technical planning, lighting, audio, video, broadcast systems, show control, integration, logistics, and execution.
03 / 03
Hospitality
Guest experience design, venue activations, cultural programming, partnerships, community building, and memorable moments.
Leadership
A small team of senior operators.
Every engagement is led personally by White Train leadership.
Olivia Dvorak
02 / 03FOUNDER & CREATIVE DIRECTOR
Performer, host, and creative director specializing in hospitality, audience engagement, and entertainment programming that shapes memorable guest experiences.
Justin Rollefson
03 / 03DIRECTOR OF MUSIC
Multi-award winning musician, composer, and producer leading original music development, artistic direction, and content creation.
Leadership Experience
Members of the White Train leadership team have contributed to projects, productions, performances, attractions, and guest experiences involving organizations and artists including:
Organizations
- Walt Disney World
- Six Flags America
- Burning Man
- FedEx
- Johns Hopkins University
- University of San Diego
Artists
- Taylor Swift
- Toby Keith
- Miranda Lambert
- Loretta Lynn
- Alabama
- The Band Perry
Presented as collective experience. Not a current client roster.
Featured Project
From Intimate Experiences to World-Class Productions.
This video showcases the lighting system upgrade created for Playa Alchemist at Burning Man in 2022. While the footage features a professionally produced performance, it serves as a visual example of the scale, creativity, and immersive environments our team has helped bring to life.
Playa Alchemist · Burning Man · 2022
The Guest Journey
Every moment builds the story guests tell.
Every engagement begins by mapping the guest experience from the first invitation through the final memory. That map guides every decision that follows.
- 01Anticipation · Pre-arrival
- 02Arrival · First minutes
- 03Ritual · Daily rhythm
- 04Signature · Headline moment
- 05Memory · Story They Tell
Sensory
Light, sound, scent, material
Narrative
The story of the night
Service
Gestures the guest remembers
Operational
Talent, timing and execution
Engagement Types
One-time events to long-term partnerships.
White Train supports a single signature evening or a multi-year programming relationship. The model is shaped to the engagement, not the other way around.
01
Single Event Engagements
One-night activations and signature productions.
02
Multi-Day Experiences
Festivals, retreats, and immersive weekend programs.
03
Seasonal Programming
Curated calendars built around a property's rhythm.
04
Ongoing Venue Partnerships
Continuous entertainment and production support.
05
Destination Activations
On-location productions for resorts and destinations.
06
Corporate Retreats
Leadership offsites and partner gatherings.
07
Private Events
Discreet productions for individuals and families.
08
Entertainment Strategy Engagements
Programming roadmaps and talent strategy.
Typical Engagement
Commissions generally begin around $50,000. Select projects, strategic partnerships, and pilot programs may be evaluated independently.
Strategic Partnerships
Partnerships that expand what we can deliver.
White Train works alongside venues, destinations, hospitality groups, entertainment operators, and brands to develop experiences that strengthen community, increase engagement, and create memorable guest experiences.
Strategic Entertainment & Production Management Partner
Empire Scottsdale
White Train serves as the Strategic Entertainment and Production Management Partner for Empire Scottsdale. Our role includes select event programming, talent sourcing, production management, technical planning, and long-term programming strategy.
Technology & Production Partner
Lumuh Lighting
Lumuh Lighting designs and manufactures professional stage lighting and video systems used by venues, attractions, productions, and live events. Through Lumuh, White Train has direct access to lighting technology, programming expertise, video systems, production infrastructure, and large-scale entertainment solutions.
Arts & Cultural Partner
RolBec Instruments
Rolbec designs and builds innovative musical instruments that blend artistry, craftsmanship, and engineering. Through Rolbec, White Train maintains a direct connection to the performing arts community, instrument innovation, artistic collaboration, and cultural programming that enriches guest experiences.
Talent Representation
A curated non-exclusive network.
Sourced to the engagement
White Train also operates as a talent representation and programming partner.
Through a trusted network of musicians, DJs, performers, speakers, and specialty acts, we connect venues, brands, and destinations with the right talent for each experience.
Musicians
DJs
Performers
Hosts & Speakers
Specialty Acts
Entertainment Partners
BeginLet's create something
Let's create something
memorable.
We respond personally within two business days.
Direct
jeremy@whitetrainent.com